La Mer is Meraas's iconic beachfront lifestyle destination in Jumeirah - a 2.3km open-air coastal community built along a pristine stretch of the Arabian Gulf, combining luxury residential towers, a 500-metre sandy beach, waterfront retail, international dining, surf parks, and boutique hotels in one walkable district. Developed across two phases (La Mer North and La Mer South), the community is home to Nikki Beach Resort, Cinema Akil, Hub Zero, and a curated roster of global dining and fashion brands, making it as much a lifestyle destination as a residential address. With direct access to Jumeirah Beach, 10 minutes from DIFC, and views of Burj Al Arab, La Mer is among the most sought-after coastal communities in Dubai for both end-users and investors seeking strong short-term rental yields in a globally recognised waterfront address.